Love in the City

Here comes the chance to make a grand gesture this Valentine's Day! Organised by six Sino Malls – tmtplaza, Olympian City, Citywalk, China Hong Kong City, Gold Coast Piazza and Tsim Sha Tsui Centre & Empire Centre – the "Love in the City" initiative will allow those with an important message to say to their valentine to do so on the 4,000-square-metre-large LED façade of Tsim Sha Tsui Centre & Empire Centre.

From 31^st January to 9^th February 2022, S⁺ REWARDS members may apply for the activity by providing a thoughtful reason with 75 points, while "Love in the City" badge and "Thoughtful" badge holders may apply with 50 points and 30 points, respectively.

For more details and terms & conditions, please refer to S⁺ REWARDS website.

Free to join

For the general public, the "Love in the City" initiative will provide a once-in-a-lifetime opportunity* to make a public declaration of love on a gigantic LED wall free of charge.

In view of the development of the epidemic, under which some couples may not be able to celebrate Valentine’s Day together due to home quarantine requirements, Sino Malls is extending the registration period of the “Love in the City” general public application. For the chance to take part, interested parties can complete a simple online registration via registration website on or before 11 February 2022. In addition, the organiser will photograph all the messages on the LED façade and email them to the respective participants within 14 business days from 14 February 2022, so that the participants can relive the memorable moment again and again with their significant others.

As the number of messages is limited, they will be available on a first-come, first-serve basis only.

*Display time for each message is about 1 minute. Sino Malls have final decisions on display date, time and sequence.